Punjabi rapper Shubh has been chosen by the United Nations as the Global Brand Ambassador of Climate Advisory. The announcement was made at the United Nations Climate Conference COP29 held in Baku Azerbaijan. This decision of the United Nations was taken keeping in mind Shubh’s popularity, music and fan following. The United Nations Framework Convention on Climate Change (UNFCCC) believes that Shubh’s music is not only a means of entertainment, but he can also use his art and platform to raise awareness on social issues. UNFCCC representative Jingwen Yang praised Shubh’s contribution and his global reach and said – His music and his initiatives are highly influential in raising awareness about climate change. His art also helps preserve historical climate information for future generations. Shubh said – This is a big opportunity for me Shubh expressed his feelings on this occasion and accepted this role as a serious responsibility. He said that this role is a big opportunity for him. They will use it to spread awareness on climate change, share knowledge and create a sustainable future for all living beings on our earth. Shubh joins the list of global stars With this new role, Shubh has added himself to the list of big stars supporting global climate initiatives. These include names like Coldplay, BTS, Billie Eilish, Leonardo DiCaprio and David Beckham, who are already associated with various UN initiatives. Why is Shubh’s role special Shubh, who has become a global brand ambassador, is expected to increase awareness of climate change among the youth of India. His music and the number of his followers give him an influential platform. His contribution in taking serious issues like climate change to the younger generation is considered very important. This time at COP29, measures to reduce greenhouse gas emissions, promote the use of renewable energy and climate adaptation were mainly discussed. Shubh’s appointment is considered to be one of the biggest announcements of this conference. Controversies related to Shubh Punjabi rapper Shubh’s name has been in the headlines in recent years not only due to his popularity but also due to some controversies. Along with his success, his statements and social media posts gave rise to controversies. Let’s take a look at the major controversies related to Shubh – Allegation of supporting Khalistan In 2023, Shubh was accused of promoting pro-Khalistan ideology. One of his social media posts showed the map of India without Jammu and Kashmir and Punjab, which many considered anti-India. Due to this controversy, many of Shubh’s shows in India were canceled. Especially his Mumbai concert was canceled due to heavy protest. Political controversy and insult to the Indian flag Some critics accused Shubh of insulting the national symbols of India in his statements and posts. However, he always rejected it and said that his intention was to promote cultural identity, not to insult any country or community. After this, Indian automobile company Bajaj canceled its contract with Shubh. Social media controversy Several of Shubh’s posts on Instagram and Twitter became a subject of controversy. The We Stand Together post was deemed anti-India. However, Shubh has repeatedly stated that his posts were taken out of context.
